Welcome to RKPF

Ramkrishna Pure Finance NBFC
Effective Date: [1/12/2025]

At Ramkrishna Pure Finance Pvt. Ltd. (“RKPF”) , your privacy is not just a legal requirement—it's a core part of the trust we build with our customers. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, mobile platforms, or loan services.

Who We Are

Ramkrishna Pure Finance Pvt. Ltd. is a registered Non-Banking Financial Company (NBFC) offering secured business loans, Loan Against Property (LAP) & Bill Discounting solutions to MSMEs and individuals across India. Our commitment is simple: transparent processes, secure data handling, and customer-first lending.

Information We Collect

We collect information to provide seamless financial services, including:

Personal Information

  • Full name
  • Mobile number (for OTP verification)
  • Email address
  • Residential/business address
  • PAN, Aadhaar, and KYC documents (only when you apply for a loan)

We collect only what is necessary to offer safe and compliant financial services.

How We Use Information

Your data helps us deliver seamless, secure, and compliant services. We use it to:

  • Verify your identity (KYC) & follow regulatory requirements
  • Assess loan eligibility, creditworthiness, and risk profiling
  • Process loan applications, disbursements, and repayments
  • Send important updates such as EMI reminders, sanction letters, or verification messages
  • Communicate through SMS, email, WhatsApp, or phone
  • Improve website performance, security, and user experience
  • Send promotional or marketing updates (only if you opt-in)

We never use your data for purposes you have not consented to.

We do not sell or trade your personal information.

We may share data only with:

  • RBI-regulated credit bureaus
  • RKYC verification agencies
  • RLegal authorities, when required by law

Every authority follows strict confidentiality and data-protection obligations.

Data Retention

We retain data only as long as:

  • Required to provide our services
  • Necessary for compliance under RBI, PMLA, and DPDP Act, 2023
  • Typically, 5 years after loan closure (as per regulations)

When data is no longer required, it is securely deleted or anonymized.

Your Rights Under the Digital Personal Data Protection Act, 2023

You have the right to:

  • Access your personal data
  • Update/Correct inaccurate data
  • Withdraw consent for marketing/promotional communication
  • Request deletion of data no longer needed

To exercise these rights, email: privacy@purefinance.in or inquiry@purefinance.in

Security Measures

We protect your data using:

  • End-to-end encryption
  • Secure servers & firewalls
  • Internal access controls
  • Continuous monitoring
  • Regular security audits

While no system is 100% secure, RKPF follows industry-best practices and RBI guidelines to safeguard your information.

Children’s Privacy

Our services are designed only for individuals aged 18 and above. We do not knowingly collect information from minors.

Updates to This Policy

We may revise this Privacy Policy periodically. Changes will be updated on this page with a revised “Effective Date.”

Contact Us

For questions, grievances, or privacy requests, contact:

Grievance Officer — Privacy
Ramkrishna Pure Finance Pvt. Ltd.
B-1202, The Capital, ‘B’ Wing, BKC, Bandra (East), Mumbai – 400051
Email: inquiry@purefinance.in | Phone: +91 93250 05231

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